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Ksenia Anske

October 11, 2017

Step 3 to skyrocketing your book sales: Sell every day to everyone

by Ksenia Anske


Photo by Rus Anson

Photo by Rus Anson

Photo by Rus Anson

Photo by Rus Anson

And here comes the third and final (for now) part on skyrocketing your book sales. I’ll do more as I get closer to releasing the Author Book Selling Guide That Will Torture You into Selling More Books or Else (yes, that is the title for now).

Let me rehash the two previous posts here, the first one on selling yourself as a brand, and the second one on learning to sell your books on your own.

1. Brand.

You're selling yourself before you can sell your books. That’s how you start. At first people don’t know who you are. You’ve got to have a brand, some kind of a feeling you evoke in your potential readers for them to buy into the idea of you. I know, easy to say but hard to do.

Don’t fret!

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TAGS: sales, book sales, author book selling guide, YOU CAN DO IT, Because I said so, onward


October 3, 2017

Step 2 to skyrocketing your book sales: learn how to SELL your books yourself

by Ksenia Anske


Image source

Image source

Image source

Image source

To neatly fold this post into the conversation that we started in the previous post on Skyrocketing your book sales, let me present you with this timely question from Annie Pavese: 

Hey Ksenia!

I'm just about to launch my own book (in December) and I'm looking at selling options. I know you sell your books directly off your website, and I've been wanting to do the same, but I wasn't sure exactly how the process works. I've heard if you sell them yourself, you get to keep 100% of the profits, as opposed to letting people go through Amazon and lose a huge cut.

So I'm guessing you just buy up your own books from Amazon (or where ever yours come from) and then resell your stock through your website? Do I have to have a license or anything to resell them? And do you have any wisdom on how to system the process out? I want to be as wise about it as I can from the start. If you could go back and tell your start-up self anything, what advice would you give?

Thank you for this wonderful question, Annie. I'd give myself one word of advice.

LEARN HOW TO SELL YOUR BOOKS YOURSELF.

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TAGS: sales, book sales, scary stories, because you love scary stories, don't you?, RUN!!!, or I'll take your last cash..., I know how


May 24, 2014

What happens to book sales if your books are FREE

by Ksenia Anske


Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

Let me expand on what I have recently tweeted, and Facebooked, Googled Plussed (is that even a thing?) after a brief interview over the phone with Publishers Weekly that sent my blood boiling. Because. Of course. I mean, who am I? And who is Publishers Weekly? You get the significance. I have to thank Martha Brockenbrough for the referral, so thank you, Martha! They called me to talk about YA books (because ROSEHEAD is sort of YA, isn't it?) and about piracy (because I give my books away for free). And whilst on the phone, they asked me about my numbers. Like, how many books did I sell, since the day I published them? How many free books of mine people have downloaded? Have I make any money? Am I going to make any money? How do I plan to survive? That sort of thing. As much as I hate math, this forced me to go and look at my numbers, and they blew me out of the water. It's nothing like millions, so don't get over-excited here. But it's thousands, and hey, that's like, wow! People have set aside their precious time to read my books? Really? REALLY? Here are the numbers for you, just so you know that even though I give my books away for free, I still sell them too:

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TAGS: sales, book sales, free books, money, love, sharing, art


September 11, 2013

Donations make me more money than book sales!

by Ksenia Anske


Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

I've been reviewing my book sales numbers, to make sure I'm reporting every penny to the unemployment thingy (you're supposed to type in how much money you made when you file once a week - this week was my last), and was astounded to find that this year to date I actually made more money via donations as opposed to via book sales! Of course I tweeted about it, and Facebooked, and everything, and a bunch of folks asked me to blog about it in depth, so here you go. Today is a tough day for me, both because 9/11 tragedy shook me to the bone, and because 9/11 is my dad's birthday and I can't call him because he basically cut me out of his life about 4 years ago, when I confronted him about sexually abusing me. So, I refuse for this to pull me down into depression and I want to celebrate my achievement as a writer today, both in honor of 9/11 victims and in my personal victory over suicide, to celebrate life, and to celebrate my readers who are supporting me as an artist directly, something that is largely unheard of in the book publishing business. I honestly don't know where this is going, and I only have enough savings to last me another 6 months (my trip to Russia cut that down significantly), but I'll keep giving my ebooks away for FREE, and I will keep updating you on my crazy journey as a writer. Well then, without further ado, my money story.

Starting January 2013, I made $2,170, with 62% donations, 38% sales. I self-published the little book of my tweets, Blue Sparrow, on May 10th, so any money I made before that was purely donations, and they were supposed to sponsor my book signing trip that never happened. I got about $600 for that, and it's still reserved for it, once I have time and if I manage to make more money to actually afford a trip. So you can view this money report as if it's for 5 months, May - September. Of course, $2,170 is nothing is the big scope of things, and $2K is how much money I need a month to live on. But because I also spent money on purchasing physical books for my store, and for paying for this website, and paying for extended distribution rights, and various other services (like Batchbook where I track over 300 of my beta readers), plus shipping materials and shipping cost, which I grossly overestimated and ended up paying up to $30 for international shipping (where I only charge $15 for it), I ended up only making $163 of profit from that $2,170, which is, of course, not enough to live on. 

I sold 60 paperbacks on my site, 35 ebooks and 22 paperbacks on Amazon.  Since Blue Sparrow is just a little book of tweets, I'm not including it in this statistic. I self-published Siren Suicides on August 10th of this year, so, 1 month ago, and so far I don't know how many free ebooks have been downloaded from my site (have no way of tracking it - am looking into installing Google Analytics), but I have sold total 117 books. In 1 month. I know it's nothing, in terms of sales, but what's curious is the breakdown of how much I sold where. It turns out I sold more signed paperbacks from my site, as opposed to from Amazon. This month, now that I'm back from Russia and back into my routine, I will also upload Siren Suicides to other distribution channels, like Scribd and Kobo and such, for free. I will be able to track numbers there, and shall have more to report soon. But so far the trend is showing me that, one, I make more money via donations, and, two, I sell more books from my own store. Curious, eh?

Despite the fact that I'm giving ebooks away for free, people still buy them! This was the biggest concern of everyone when I told people I will be giving my books away for free. People asked, how exactly will you make money? Why are you doing this? You are crazy?!? Well, I explain in detail here why I'm doing this. But, look, I am starting to prove that I can make money while giving my books away for free, see? It's happened to the music industry. CD's became promotional material to be given away for free. People pay real money for concerts, buy t-shirts at concerts, etc. I'm doing the same. I give away my books like promotional material. If people like my writing, they buy paperbacks like a souvenir of sorts, that's why I sell more signed books than paperbacks on Amazon. And so far I haven't been invited to come out to some event to talk, but I have a feeling I will, and that is sort of like a music concert, right? So far I've been asked to do numerous interviews, like, right now, I'm 3 written interviews behind, and have one Skype one later tonight. See the trend? 

I plan to support myself for 3 years by any means, before I will really make money. So, this is not some wisdom from someone who has done it before, because I don't know anyone who is doing what I'm doing, except Amanda Palmer in the music space. If you know of anyone, can you please tell me in comments? I would love to connect! But my thinking is based in what Hemingway said, something along the lines of, if you write for 3 years, and nobody is paying you money for your writing by the end of 3 years, quit it and do something else. I started writing full time in May of 2012, I'm not expecting to make any money until May of 2015, at least, not enough money to live on. If by then I'm still not making enough to live on, well, I will sit down and reevaluate my life. By now I'm so addicted to writing, that I don't know if I can do anything else. We shall see. This month I have a consulting gig with a company, helping them with their social media presence. I'm only working 4 Mondays a month, making enough money to live on for 1 month. I have shifted my schedule so that I'm writing on Saturdays and only taking Sundays off. It will be tough, but, hey, I can't complain, I'm making money! I don't know if they will like me enough to invite me to do more work. If they won't, I was thinking about doing a Kickstarter in March, to raise money to write 3 more books. It takes me 4 months to write a book, and all I need is $24K to survive for 1 year. In any case, I will keep you posted.

Well, there are my numbers for you. If you have any more detailed questions, please ask, I will try to answer in as much detail as I can. For now, I gotta get back to finishing Rosehead, so I can start writing Irkadura, because I have only 6 months left to finish and publish both! Oy! 

TAGS: money, free, free books, donations, sales, book sales, kickstarter, making money, self-publishing