By your request! From eating forbidden apples to riding airborne sharks! While thoroughly naked! Here comes the companion post to the post on five marketing sins I committed and learned from. This time about five marketing victories. So, take off your pants, hold on to the fins (or the tail, or the sides, or the many rows of teeth), and let's take a wild ride into the vast marketing sky the color of nipple-pink.
Despite all my marketing mistakes, I have intuitively (at times), by accident (at other times), and finally, due to gained experience, done some things right. I attribute most of it to learning how to survive at home and on the street (when I was growing up as a kid in Russia, that is). At home I learned to read adults and predict their behavior to escape a spanking or worse. On the street I learned to ask people for things I needed and get them—like free food or free rides. My guide was patterns. I'd look for patterns in behavior, and I'd decide on my next action based on that pattern. This made me a people-reader, a human psychology watcher, and a social engineer.Read More