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Ksenia Anske

March 4, 2014

Giving away and selling your books yourself

by Ksenia Anske


Photo by Kyle Thompson

Photo by Kyle Thompson

Photo by Kyle Thompson

Photo by Kyle Thompson

Fellow writer Barry Napier asked me this: "I follow you on Twitter and have been marveling at your influence on other writers. Being a bit influenced myself, your strategy and approach to writing has started to open my eyes. I am seriously considering unpublishing my work from Amazon and placing it on my site... it would become the exclusive place to purchase my work on a Name Your Price basis. My fears, of course, are how people will discover my work without the powerful aide of Amazon. And what about reviews? Things like that... I was wondering if you could perhaps provide some info to help erase these fears and how you are able to manage it all. Ultimately, my goal is to become a full-time writer of my own work. Amazon is SLOWLY getting me there and I have no idea if releasing straight from my site would help in this goal or completely derail it."

Let me start off with this. I do give away my ebooks for free on my site (I'd give away paperbacks too, if they didn't cost me money to print), I do provide people an option to pay for my books, now or later, however much they want, via a donation, BUT, I also have my books onAmazon and a gazillion other sites, like iBooks, Barnes&Noble (via Nook Press), Kobo, Wattpad,Goodreads,  Scribd, ReadWave, etc.

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TAGS: free, freebooks, marketing, Seth Godin, publishing, self-publishing, promotion, sales, small business


September 11, 2013

Donations make me more money than book sales!

by Ksenia Anske


Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

Photo by Joel Robison

I've been reviewing my book sales numbers, to make sure I'm reporting every penny to the unemployment thingy (you're supposed to type in how much money you made when you file once a week - this week was my last), and was astounded to find that this year to date I actually made more money via donations as opposed to via book sales! Of course I tweeted about it, and Facebooked, and everything, and a bunch of folks asked me to blog about it in depth, so here you go. Today is a tough day for me, both because 9/11 tragedy shook me to the bone, and because 9/11 is my dad's birthday and I can't call him because he basically cut me out of his life about 4 years ago, when I confronted him about sexually abusing me. So, I refuse for this to pull me down into depression and I want to celebrate my achievement as a writer today, both in honor of 9/11 victims and in my personal victory over suicide, to celebrate life, and to celebrate my readers who are supporting me as an artist directly, something that is largely unheard of in the book publishing business. I honestly don't know where this is going, and I only have enough savings to last me another 6 months (my trip to Russia cut that down significantly), but I'll keep giving my ebooks away for FREE, and I will keep updating you on my crazy journey as a writer. Well then, without further ado, my money story.

Starting January 2013, I made $2,170, with 62% donations, 38% sales. I self-published the little book of my tweets, Blue Sparrow, on May 10th, so any money I made before that was purely donations, and they were supposed to sponsor my book signing trip that never happened. I got about $600 for that, and it's still reserved for it, once I have time and if I manage to make more money to actually afford a trip. So you can view this money report as if it's for 5 months, May - September. Of course, $2,170 is nothing is the big scope of things, and $2K is how much money I need a month to live on. But because I also spent money on purchasing physical books for my store, and for paying for this website, and paying for extended distribution rights, and various other services (like Batchbook where I track over 300 of my beta readers), plus shipping materials and shipping cost, which I grossly overestimated and ended up paying up to $30 for international shipping (where I only charge $15 for it), I ended up only making $163 of profit from that $2,170, which is, of course, not enough to live on. 

I sold 60 paperbacks on my site, 35 ebooks and 22 paperbacks on Amazon.  Since Blue Sparrow is just a little book of tweets, I'm not including it in this statistic. I self-published Siren Suicides on August 10th of this year, so, 1 month ago, and so far I don't know how many free ebooks have been downloaded from my site (have no way of tracking it - am looking into installing Google Analytics), but I have sold total 117 books. In 1 month. I know it's nothing, in terms of sales, but what's curious is the breakdown of how much I sold where. It turns out I sold more signed paperbacks from my site, as opposed to from Amazon. This month, now that I'm back from Russia and back into my routine, I will also upload Siren Suicides to other distribution channels, like Scribd and Kobo and such, for free. I will be able to track numbers there, and shall have more to report soon. But so far the trend is showing me that, one, I make more money via donations, and, two, I sell more books from my own store. Curious, eh?

Despite the fact that I'm giving ebooks away for free, people still buy them! This was the biggest concern of everyone when I told people I will be giving my books away for free. People asked, how exactly will you make money? Why are you doing this? You are crazy?!? Well, I explain in detail here why I'm doing this. But, look, I am starting to prove that I can make money while giving my books away for free, see? It's happened to the music industry. CD's became promotional material to be given away for free. People pay real money for concerts, buy t-shirts at concerts, etc. I'm doing the same. I give away my books like promotional material. If people like my writing, they buy paperbacks like a souvenir of sorts, that's why I sell more signed books than paperbacks on Amazon. And so far I haven't been invited to come out to some event to talk, but I have a feeling I will, and that is sort of like a music concert, right? So far I've been asked to do numerous interviews, like, right now, I'm 3 written interviews behind, and have one Skype one later tonight. See the trend? 

I plan to support myself for 3 years by any means, before I will really make money. So, this is not some wisdom from someone who has done it before, because I don't know anyone who is doing what I'm doing, except Amanda Palmer in the music space. If you know of anyone, can you please tell me in comments? I would love to connect! But my thinking is based in what Hemingway said, something along the lines of, if you write for 3 years, and nobody is paying you money for your writing by the end of 3 years, quit it and do something else. I started writing full time in May of 2012, I'm not expecting to make any money until May of 2015, at least, not enough money to live on. If by then I'm still not making enough to live on, well, I will sit down and reevaluate my life. By now I'm so addicted to writing, that I don't know if I can do anything else. We shall see. This month I have a consulting gig with a company, helping them with their social media presence. I'm only working 4 Mondays a month, making enough money to live on for 1 month. I have shifted my schedule so that I'm writing on Saturdays and only taking Sundays off. It will be tough, but, hey, I can't complain, I'm making money! I don't know if they will like me enough to invite me to do more work. If they won't, I was thinking about doing a Kickstarter in March, to raise money to write 3 more books. It takes me 4 months to write a book, and all I need is $24K to survive for 1 year. In any case, I will keep you posted.

Well, there are my numbers for you. If you have any more detailed questions, please ask, I will try to answer in as much detail as I can. For now, I gotta get back to finishing Rosehead, so I can start writing Irkadura, because I have only 6 months left to finish and publish both! Oy! 

TAGS: money, free, free books, donations, sales, book sales, kickstarter, making money, self-publishing


April 2, 2013

Why I'm giving my book away for FREE

by Ksenia Anske


Book.jpg
Book.jpg

Photo by Cindy

Many people have asked me this question, many in angry tones, many in confused, many simply out of curiosity, some even shouting at me, "You shouldn't do it! A writer should always be paid! How dare you! You're devaluing my work by giving yours away! It's a bad idea! A very bad idea!" And so on. Rarely do I get an understanding downing on someone without explaining first what writing my book means to me and why I'm doing it. Let this blog post be as an honest and as informative an answer as I can give you, and perhaps a place I can refer people to in the future, as I'm sure this question will arise many many times again.

I'm a nobody. Simply stated, I haven't written a single book, not even a single paid for article in a magazine, not a single short story published in an anthology, nothing. Nada. So I'm an unknown. I have no credibility. In my view, how can I ask for money for my work, when people don't even know about me, about my style? Why should they spend their precious time on reading my stuff? What if it's complete shit and utter nonsense? Why should they shell out their hard earned cash, only to be disappointed? And since when does business work like this? It doesn't. It's not how it's been done for centuries. For centuries, merchants called out to shoppers, urging them to try their wares, to feel the silk of their sheets, to taste a bit of their honey, and so on. Then, and only then, you would be confident enough to buy. Of course, there were scams, and of course, as a buyer, you would forever avoid the seller who fooled you into buying something without trying it first, promising you something excellent, when in fact it was rotten. It's how business works now as well. We get free samples, we're lured by free samples, because we like to decide for ourselves whether we want to buy a lot of something or not. I figure, I'm doing the same. For the analogy sake, let's say, I'm selling beer. Now, it's my first time of making beer, so I don't really know the craft yet, I'm learning as I go. My first batch ended up drinkable, but not spectacular. Not yet, I haven't learned the ropes. But I'm trying, trying really hard, and I'm being honest about it, giving away my first batch of beer for free, gathering feedback, to make sure that my next batch will be that much better, and then I will be able to actually charge real money for it, because it will be worth it.

My book helped me live. Again, in the simplest possible words, I was suicidal, I wanted to kill myself, and writing Siren Suicides helped me heal, it's still helping me heal, every single day, and in the process of writing it my message started spreading a little, through mine and my boyfriend's kids at school and through Beta Readers. Here are two stories that made me want to forever have my book downloadable for free. A teenager from our household took the printed version of Draft 4 of Siren Suicides to school and came back claiming that 6 of his friends wanted a copy but didn't have the money, one of them being German and heart-broken that he couldn't[t get a copy now, because he was going back to Germany this summer. I promised him I will give him a free copy. Another story comes from Austria, where one of the Beta Readers helps a group of troubled teenagers. She, unbeknownst to me, read my Draft out loud to those kids, and then prompted them to talk about it. After one of the sessions, one kid, a boy, came up to her and opened up about wanting to commit suicide. She was able to talk to him and he agreed to think about it, think that maybe it's not a good idea. When she told me this, I bawled my eyes out. For the whole day I cried like a baby, thinking that if nothing else, the life of that teenager made my life. I can as well go blind right now and never write again, my mission is accomplished. 

I'm paid in a different way. Despite the fact that I'm giving my book away for free, I'm still paid, albeit in a different way, but it's still money. I wanted to meet my readers and asked people if it would be okay for me to crash on their couches, since I have no money, and people talked me into putting up a donate button on my site, and so far I think I have about $200 that trickled in through that button. Now, think about it, my book is not even done yet, as in, it's not finished, not edited, it's not even published yet, but I already made $200 on it! The only difference here is, I won't touch this money until my book tour, it's reserved for travel cost, but still. Let's play with some numbers here. To make any mind of seizable money, from what I hear, you have to sell at least 10,000 copies a year, per about $3 a copy. That's pretty low, right? Right. If you ask any typical indie writer (correct me here if I'm wrong), what I hear is that people barely sell hundreds of their books in first year, sometimes only a few thousands. Again, I'm judging from a small pool of authors I know, and from a few articles I read, so I might be off. Think about it, how much time are those people spending on trying to push their books out? Querying agents? Going to book conventions? Staging readings? Pushing it under everyone's nose, on their Facebook, on their Twitter, etc, etc, with marginal results? A lot. Wouldn't this time be better spent writing? You bet. Wouldn't it be better to let your readers spread the word about you? After all, that's how it always worked in the book business, didn't it? You bet. Well then, that's exactly what I'm trying to do, to let my story spread as fast and as wide as it can, to let my name be known. And then, only then, will I be able to start asking money for my work, after I have proven to my readers that my books are worth paying for.

Until then, I will keep writing, keep learning, keep making Siren Suicides as good as I possibly can, and then will let it fly out into the world. If it's worth something to people, they will donate, if not, they will not. But it will forever remain FREE and downloadable from my site, even if I have to charge for the eBook (someone told me I can't list it for free on Amazon, I have yet to research it), even if I have to charge for the paper copy simply because paper costs money and I have none to sponsor it! This is why. Of course there are more little subtle reasons I can add here, but this is the gist of it. I hope I answered your question. Did I? Feel free to ask more in the comments, I will be happy to answer.

TAGS: books, free, give away, money, payment