This sounds silly but it actually isn't. I have embarked on a quest for the perfect spring jacket a few months ago, and have encountered such monsters as the brainwashing to conform to consumerism, the lies of the marketing and the advertisement, the objectifying of women, the dogma of beauty, the discrimination according to body size, boob shape, ass shape, etc., poor craftsmanship, bad design, careless customer service, and finally, no notion that women might actually have a very specific idea about what they want—women are told what to wear, and if they don't like what they can buy, tough shit. There isn't anything else available.