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Ksenia Anske

December 10, 2017

Selling your books face-to-face without sounding like a TV ad

by Ksenia Anske


Gif by Min Liu

Gif by Min Liu

Gif by Min Liu

Gif by Min Liu

Jabe Stafford asked me to write a post about "pitching/selling your book to others face-to-face without sounding like a TV ad."

You got it, Jabe. Here goes.

The reason why we feel sounding like a TV ad when selling face-to-face is because we think we have to sell to the person instead of buying with them.

I’ll explain. 

The typical understanding of selling comes from our experiences being sold to. We only know what we're experienced in life, and because many times we've been burned by bad being-fooled experiences, we despise selling.

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TAGS: selling, selling is caring, question, answer


August 28, 2017

13 secrets to selling books like hot cakes

by Ksenia Anske


Illustration by Lia Bira

Illustration by Lia Bira

Illustration by Lia Bira

Illustration by Lia Bira

First, let me frighten you. Let me frighten you REAL GOOD.

What I'm about to tell you will sound like a lot of work. Let that sink in for a minute. A lot of work. Try 18-hour workdays with 6 hours of sleep. Now try 19-hour workdays with 5 hours of sleep. Crank it up to 20 and sleep only for 4 (my case at the moment). No weekends. No days off. Nada. (Don't piss your pants yet. This is not forever. Only in the beginning.)

This ain't a recipe to free bags of gold, what you're about to read. It's a guide and a restructuring of your conventional thinking as to what selling is and isn't (I'm talking to writers here, primarily). You can apply the below to selling anything, not just books: socks, vodka, couches, raw human hearts. It's a step-by-step explanation of how I raised my book sales (paperbacks sold off my lovely website here) from 1 a day, to 6 a day, to 10, to 14, to getting too overwhelmed with orders and running out of cash to replenish the stock, to keep up with 20 sales a day (I was forced to slow it down, so I could develop a system that will allow me to scale). 

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TAGS: Selling books like hot cakes, selling feels good, selling is caring, making money, getting filthy rich