Jabe Stafford asked me to write a post about "pitching/selling your book to others face-to-face without sounding like a TV ad."
You got it, Jabe. Here goes.
The reason why we feel sounding like a TV ad when selling face-to-face is because we think we have to sell to the person instead of buying with them.
The typical understanding of selling comes from our experiences being sold to. We only know what we're experienced in life, and because many times we've been burned by bad being-fooled experiences, we despise selling.Read More